Charlotte Tilbury, has gone where no other make up artist has gone before!!
Her recent press release is a make-up box with a step by step video tutorial embed within the lid of the box. Talk about innovation!
Tilbury's first collection was released in August last year and it has been a firm favourite amongst many. In co-ordination with the release of the products, an online tutorial is also released. However this time she has combined the two together.
http://fashion.telegraph.co.uk/beauty/news-features/TMG10724102/Is-Charlotte-Tilburys-make-up-box-with-a-video-the-best-press-release-ever.html
Brillant Idea!!
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