Inside the exhibition!

Within the exhibition stand I want to just display simple graphics that will inform the public of cancer.

I have began to design the graphics to go within the stand. I have also produced a series of plans & elevations of the stand. These will also indicate circulation plans, lightening plans & fixtures, and the position and size of the signage within the stand.

I will also indicate which font is to be used within the design and also the size of the fonts.

Plans & elevations indicating position of graphics

Graphics to be used within the exhibition stand

Plans & elevations showing  graphics position on the left side

Graphics within the exhibition stand for the right side.

Plans & elevations showing graphic positions & placement

A taster!

Here is a taster of some of the shots from the photoshoot I did with Claire Basik!

Designing a logo!!

As part of the honours project, a promotional design package will be designed to assist with the marketing and promotion of the concept.

One of the major parts of the promotional package is a logo for the concept.

I have began to design logo concepts based upon both the current logo which is used for Anthropologie and also a strap line for the concept.

Selection of Anthropologie logos

Font used within Anthopologie logo

Font which is currently used within Anthropologie publications

Font which is currently used within Anthropologie publications

Concepts for a new logo

 I have drafted a spider diagram with ideas for the strap line which I could use for this project. 'Anthropologie' means to study the behaviour of human beings and within this project I would like to shock and create a reaction within a person, therefore I have wrote idea which I feel would best fit with this idea in mind.

Spider diagram of strapline ideas

Straplines ideas includes:- 'The Journey', 'Reflection', '1 in 3', "Inspiration', 'Beauty and the beast' and 'inside out'

The two which I feel best fit are '1 in 3' - 1 in 3 people develop cancer within their life time and 'The journey' as a person goes through a journey through life and my journey with my dad has inspired this project.

Concepts for '1 in 3' logo

Fonts which I feel suit the brand and I have used within the development of the logo

Logo development for '1 in 3'

Logo development for '1 in 3'

Logo development for '1 in 3'

I am still developing further this logo.

My honours project is featured …..

As I use twitter to share my blog on a weekly basis, I have attracted the attention of many charities that are driving cancer awareness, in particular Clatterbridge Cancer centre NHS foundation.

Clatterbridge Cancer charity is part of the Clatterbridge Cancer clinic.

 The clinic headquarters are situated on the Wirral and they treat people with cancer who live within Merseyside and the surrounding areas.

There are also other clinics are different locations through out the North West, including the Linda McCartney clinic at the Royal Liverpool Hospital, and the  Delamere Clinic at Halton hospital.

Clatterbridge treat patients through different forms of radiotherapy and chemotherapy and my dad received his chemotherapy treatment at both the above clinics and his appointments were arranged through Clatterbridge.

 Clatterbridge Cancer charity has been following my progress on this project and on several occasions have retweeted posts from this blog.

I emailed Susan King, Communications Officer at Clatterbridge and after a few emails to confirm the processes and procedures and also the rationale behind my design, Susan very kindly featured my honours project on the 'news' section of Clatterbridge Cancer charity website.

The link for the story is below;-

http://www.clatterbridgecc.nhs.uk/news/newsitem.aspx?storyID=5844

I am so thrilled with this story and I was very emotional and proud upon seeing it. I know my dad  would have been so proud of it too, after all he is my inspiration and drive!

'Let me take a photoie…….'

'Strike a pose there's nothing to it, …Vogue!!'

Today has been a very exciting day! The fashion editorial for the project was shot! 

As mentioned in earlier posts, and it all happened today. I collaborated for the shoot, with photographer Claire Basik, make up artist Kimberely Lumsdon and two models , Frankie and Abbe from J'Adore Models , Manchester.

The shoot took place in a studio above a bar called 'The Terrace', on Thomas Street in Manchester and as well as having basic editorial shots,  the models also posed within the prop that I have made for the window display.

I am so pleased with the overall look and final images from the shoot. Images below show a few of the images from behind the scenes following our successful day at the Studio.

Let the printer ….see the ink!!

Finally the props for my window display are being made, with thanks to my trusty dell printer and a box or two of laser print acetate!

Final design of images - I was playing around with ways of how to attach the shapes together here.

Ribbon will also be used to tie certain parts together as ribbon is the sign for cancer awareness

Square and square and squares of acetete!!  

My trusty old dell printer!!

All i can say is this is going to be a long night!!

Bigger, brighter eyes!

 Charlotte Tilbury, has gone where no other make up artist has gone before!!

Her recent press release is a make-up box with a step by step video tutorial embed within the lid of the box. Talk about innovation!

Tilbury's first collection was released in August last year and it has been a firm favourite amongst many. In co-ordination with the release of the products, an online tutorial is also released. However this time she has combined the two together.

http://fashion.telegraph.co.uk/beauty/news-features/TMG10724102/Is-Charlotte-Tilburys-make-up-box-with-a-video-the-best-press-release-ever.html

Brillant Idea!!

Location, Location, Location!!

I have been out this morning to look for possible locations where I could possibly photograph my advertising campaign. This mornings visit was to Sefton Park and Lark Lane. I came across this section of the Park before which I thought was fantastic and very beautiful. 

Who would have thought this is Liverpool? 

Fairy Glen - Sefton park

Fairy Glen - Sefton Park

Fairy Glen - Sefton Park

fairy Glen - Sefton Park

The Iron Bridge - Sefton Park - I need to discover what is down there.  I didn't feel brave enough on my own but I feel this could produce some very interesting shots.

Fairy Glen & iron Bridge in Sefton Park

Fairy Glen - Sefton Park

Fairy Glen - Sefton park.  Luckily It was sunny this morning, and I love how the sun is shining through the gap , it makes the place seem very whimsical 

Lark lane - I feel that Anthropologie would seem such a fitting store to be placed here. As the brand philosophy is about culture and human behaviour, Lark Lane is full of different cultures, a very bohemian place.

 Liverpool has been used on so many occasions to shoot different feature films as the architecture is very similar to London. Why not use, whats on my doorstep and show how diverse this city is.

I will also be visiting several others locations within the city.

At present, I am in the process of meeting with different photographic studios to organise the campaign aspect of the project, to be photographed professionally.

 I began by the search by posting adverts on both Gumtree and Twitter . The response I received was outstanding, there is so much undiscovered talent in this industry. I am hoping to shoot the campaign within the next 2-3 weeks, after I have installed my window display. 

In the meantime, I have been producing mood boards for both the make-up artists and hair stylists who will assist me with the shoot and I have also produced a mood board for the style of campaign that I want to portray.