As part of the honours project, a promotional design package will be designed to assist with the marketing and promotion of the concept.
One of the major parts of the promotional package is a logo for the concept.
I have began to design logo concepts based upon both the current logo which is used for Anthropologie and also a strap line for the concept.
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| Selection of Anthropologie logos |
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| Font used within Anthopologie logo |
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Font which is currently used within Anthropologie publications
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Font which is currently used within Anthropologie publications
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| Concepts for a new logo |
I have drafted a spider diagram with ideas for the strap line which I could use for this project. 'Anthropologie' means to study the behaviour of human beings and within this project I would like to shock and create a reaction within a person, therefore I have wrote idea which I feel would best fit with this idea in mind.
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| Spider diagram of strapline ideas |
Straplines ideas includes:- 'The Journey', 'Reflection', '1 in 3', "Inspiration', 'Beauty and the beast' and 'inside out'
The two which I feel best fit are '1 in 3' - 1 in 3 people develop cancer within their life time and 'The journey' as a person goes through a journey through life and my journey with my dad has inspired this project.
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