'nomakeup' Selfie drives awareness campaign!

#nomakeupselfie - Me, my daughter & dad xx

“Cancer is out there so awareness needs to be raised and I think the selfies are a great way to do it.

                                                                                                 Karl Riley, 2014

(as quoted in http://www.stokesentinel.co.uk/think-cancer-awareness-selfies-taking/story-20829056-detail/story.html#ixzz2wRTqtNqY)

Over the past 24 hours, what has saw as one person's 2 minutes of harmless fun, has turned into a nation wide awareness campaign for cancer awareness.

#nomakeupselfie now has its own facebook group 'entitled 'No Make Up Selfie For Cancer Awareness and with over 150,0000 like and hundreds of uploaded photos showing women fresh faced and wearing 'no make up'. However as men are feeling a little left out, the reverse has happened and pictures of men WEARING MAKE UP have started to follow.

This shows the magic of social media and how strong a message can be broadcasted across the different social media channels.  Following on from the recent 'neknomination' craze that hit facebook last month, this latest craze has attarcted clebertites to foolow suit an a spokesperson for Cancer research UK commented saying:

 “We’ve been asked quite a lot overnight whether this was something started by us – unfortunately it wasn’t. However we welcome anything that raises a cancer awareness, so we certainly fully support the no make-up selfie campaign.”

However, there has been a series of negative backlash to the campaign. Many say that selfie ‘s can’t cure cancer, so why bother?

A selfie may not cure cancer, but this craze has got you talking? Like it or loathe it, it has attracted a series of donations that Cancer Research UK will benefit from as the saying goes, ‘Any publicity is good publicity!’

I have collected together a series of selfie’s from some of my friends and family, so a BIG THANK YOU to you all!

#nomakeupselfie - Kelly

#nomakeupselfie - Meg

#nomakeupselfie - Laura

#nomakeupselfie - Zoe & her mum 

#nomakeupselfie - Leanne

#nomakeupselfie - jojo 

#nomakeupselfie MAN STYLE - Ricky Gervais

#nomakeupselfie MAN STYLE - the lovely chris!!

#nomakeupselfie

A big thank you to all my friends and family for their permission in allowing me to use their photos!

to donate follow this link - http://www.cancerresearchuk.org/

or text BEAT to 7099 which gives a £3 donation!

Slowly piecing together the puzzle!

Slowly my honours project is now taking shape. 

However at the moment I am struggling to gain access to WGSN - the trend setting website used by the fashion industry,  so hopefully I will be able to produce more trend mood boards.

Here is a selection of mood / research boards I have produce so far for this project.

These following four board are based upon my retail brand - 'Anthropologie' , this section will be continued to be updated as I am forever finding out facts, figures and statistics for this brand.

So whats this space!!

Anthropologie - Current Corporate Identity.

Anthropologie - Present  Customer Profile

Anthropologie - Brand Values

Anthropologie - Philosophy

Radiant Orchid is the pantone colour of the Year 2014. Keep an eye out for an update on this section (once I have log in details for WGSN!)

Trends 2014 - Pantone colour of the year

 By researching into the founding year of Anthropologie - 1992, I wanted to find links within the brand and my theme of cells.  how thrilled I was when I came across this information.

An obvious link is the name 'Anthoropologie' , which means the behaviour of human beings, however I wanted to dig deeper and found something more clever and unusual.

Edwin G.Krebs (1918-2008) and Edmond H.Fischer (1920) were both awarded the Nobel Prize in Physiology and medicine in 1992. They were awarded it for the discovery  of reversible protein phosphorylation as biological mechanism.

Phosphorylation is the action of regulating protein and transmitting signals within a cell.

 So whats protein got to do with a cells I asked myself, well proteins are in-fact the building blocks within a  cell .They determine nearly every task of a cell's life, this includes cell shape, inner organisation, product manufacture and routine maintenance.

World Events of 1992 - Nobel Prize winners

So basically they both discovered how to switch the function of a cell on and off. which has later helped develop a break through within the development of cancer treatment along with other illness to.

A hormone signal will act on a protein within or on a cell and this will then send further series of signals which will then tell the cell to produce by diving. However a mutation (a gene which maybe lost or damaged) can occur and this can result in either too much protein being produced or not enough is made.

It can take a long time before mutations happen for a cell to become cancerous and this is why most types of cancers are more common in the elderly.

http://www.cancerresearchuk.org/cancer-help/about-cancer/what-is-cancer/cells/how-cancer-starts

This Video by Cancer research Uk explains how this process works .http://youtu.be/m5_yo6uEeEc

The discovery by Krebs & Fischer has lead to scientists being enable to develop cancer treatments such as chemotherapy, radiotherapy and others as they understand now how to switch the off the functions of a cell.

This has certainly been on hard lesson to learn as I do not understand cell biology at all, but through the help from both friends and family I have managed to piece together a general understanding of this development.

Any way this is another step forward into piecing together the jigsaw pieces within my honours project.

Thank you Krebs & Fischer for your discovery!!