I shall go back in time to the beginning of term - September in fact!!
During the summer, I was issued with a summer brief for Sephora- an international cosmetic brand.
This was an international life brief with PAVE
http://www.paveinfo.org/home.
The main object of the brief was to design a series of Visual merchandising fixtures which could be joined together as a whole unit or as stand out fixtures. Included within my design was the following:-
• A Hair dressing fixture in which a customer would be pampered,
• A graphics fixtures, that would be changed within each season,
• A merchandising fixture, which would hold products
Inspiration for my design came from the year in which Sephora was founded, which was 1969. Upon researching this year, i found out that Concorde took its first flight and ignited a whole series of ideas for the project.
Shown below is the a range of different techniques that I used within the project - this included initial sketching using fineliners & pro markers, google sketch up, model making within a whole range of materials.
Any comments or feed back on my designs will be greatly appreciated.
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| Sephora Brand History |
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| Target Audience |
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| Inspiration Board |
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| Initial concept sketch |
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| Initial concept sketch |
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| Initial concept sketch |
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| Developement sketch |
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| Concept models based on concept idea |
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| Concept model of hairdressing fixtur |
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| Further developement sketch & google sketch up |
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| Final design for product fixture |
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| Final design for graphics fixture |
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| Sephora Fixtures - Insitu |
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| Sephora Fixtures |
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| Floor plans & possible configurations |
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