Sunday, 23 February 2014

Sephora….Spatial Awareness project!



I shall go back in time to the beginning of term - September in fact!!

 During the summer, I was issued with a summer brief for Sephora- an international cosmetic brand.
This was an international life brief with PAVE http://www.paveinfo.org/home.

The main object of the brief was to design a series of Visual merchandising fixtures which could be joined together as a whole unit or as stand out fixtures. Included within my design was the following:-

• A Hair dressing fixture in which a customer would be pampered,
• A graphics fixtures, that would be changed within each season,
• A merchandising fixture, which would hold products

Inspiration for my design came from the year in which Sephora was founded, which was 1969. Upon researching this year, i found out that Concorde took its first flight and ignited a whole series of ideas for the project.

Shown below is the a range of different techniques that I used within the project - this included initial sketching using fineliners & pro markers, google sketch up, model making within a whole range of materials.

Any comments or feed back on my designs will be greatly appreciated.

Sephora Brand History

Target Audience
Inspiration Board
Initial concept sketch




Initial concept sketch


Initial concept sketch

Developement sketch




Concept models based on concept idea



Concept model of hairdressing fixtur



Further developement sketch & google sketch up



Final design for product fixture

Final design for graphics fixture

Sephora Fixtures - Insitu
Sephora Fixtures
Floor plans & possible configurations



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